Welcome to Heartland Fragrance

Handcrafted soaps, bath salts, and gifts for moments of everyday relaxation.

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Spa-Inspired Everyday Care

Nourish your skin with handcrafted soaps made from premium ingredients.

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Bath Time Just Got More Fun

Handcrafted duck soaps that transform everyday bath time into a fun and memorable experience.

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Cleanse. Exfoliate. Refresh.

Loofah soaps combine gentle exfoliation with luxurious fragrance for a spa-worthy experience at home.

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Relax. Restore. Rejuvenate.

Transform your bath into a calming retreat with mineral-rich bath salts crafted to help you unwind.

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Handmade in the USA is more than just a slogan for us

Since 1987, we’ve been at it - crafting, cutting, wrapping and labeling our bars all hand made in America’s Heartland. We strive to create the best and most beautiful botanical-based products to nourish the skin and energize the senses.

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Crafted for Everyday Self-Care ♡

Handcrafted bath and body essentials designed to make every day feel a little more relaxing.

Rich Creamy Lather

Creamy lather that cleanses gently and leaves skin feeling refreshed.

Gentle on Skin

Bath and body essentials made for everyday self-care.

Premium Ingredients

Quality ingredients carefully selected for a luxurious bath experience.

Handmade in the USA

Crafted with care in America's Heartland since 1996.

Best Sellers ♡

Discover the handcrafted soaps and bath essentials our customers can't get enough of.

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Relax. Restore. Rejuvenate. ♡

Create a spa-inspired escape without leaving home. From handcrafted soaps to soothing Epsom bath salts, every Heartland Fragrance product is thoughtfully made to bring comfort, relaxation, and a little everyday luxury to your routine.

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If You Love Heartland, You'll Love McCall's.

Discover the same handcrafted quality in premium candles, wax melts, and home fragrance.

Shop McCall's Candles ↗

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